SUMMER: PLANNED.

SUMMER: PLANNED.

For Papier’s Summer campaign, we show how planning 
ahead enables the customer to switch off. The styling 
was developed to complement the colours of best selling designs, and I created relaxed, candid scenes with the model to show the products as an essential accessory 
for a fun, laid-back summer.

Shot on location in Catalonia, Spain by Morgane Bigault.

Art direction & production: Chloe Hernández

Creative direction: Lucía Aranguren

Photography & videography: Morgane Bigualt

Lighting assist & digi op: James Bryant

Graphic design: Papier in-house team led by Paige Lidbury

Copy: Papier in-house team led by Jennie Watson