SUMMER: PLANNED.
SUMMER: PLANNED.
For Papier’s Summer campaign, we show how planning
ahead enables the customer to switch off. The styling
was developed to complement the colours of best selling designs, and I created relaxed, candid scenes with the model to show the products as an essential accessory
for a fun, laid-back summer.
Shot on location in Catalonia, Spain by Morgane Bigault.







Art direction & production: Chloe Hernández
Creative direction: Lucía Aranguren
Photography & videography: Morgane Bigualt
Lighting assist & digi op: James Bryant
Graphic design: Papier in-house team led by Paige Lidbury
Copy: Papier in-house team led by Jennie Watson